Case Study 2

Visit London chose to work with Global DataPoint in December 2006. Visit London conducted a thorough evaluation of the data feed from Global DataPoint and from other providers also. They decided that due to the comprehensive nature of the events data coupled with the excellent communication from Global DataPoint throughout the evaluation process they would choose to receive a Global DataPoint feed over other competitors.

Visit London have renewed their contract with Global DataPoint. The Managing Editor John Whiddett says:

‘The Global DataPoint xml feed gave us a four fold increase in the events we had listed on Visitlondon.com. It also improved our users’ ability to plan ahead for their trip to London with its long lead time. The integration was smooth and the two-way communication between ourselves and Global DataPoint has allowed us to enhance and improve the way we use their comprehensive information.’

John Whiddett - Managing Editor, Information, Visit London